Direct Mail Pricing: $1.99/Home for 9×12 Postcards
What's included? Everything. Design, printing, USPS postage, tracking, and support. Our 9×12 premium format gets 3× the response rate of standard postcards. No hidden fees, no setup charges, no surprise costs.
Our Services: Choose Your Level of Targeting
- ✓ Design, printing, USPS postage
- ✓ 9×12 premium format (3× response)
- ✓ Every home on carrier route
- ✓ 500-2000 homes per route
- ✓ Filter by homeowner, value, age
- ✓ Only matching homes receive mail
- ✓ 300-600 homes per list
- ✓ Include data access + filtering
- ✓ AI detects events automatically
- ✓ Custom list + vertical match
- ✓ 300-800 homes per list
- ✓ Real-time event monitoring
Volume Tiers: Save More As You Scale
- ✓ Single route, single mailing
- ✓ Design, print, postage included
- ✓ Campaign tracking + QR code
- ✓ Email support
- ✓ Up to 5 routes per mailing
- ✓ Priority design (24hr)
- ✓ Dedicated tracking + QR
- ✓ 10% volume discount at 2,000+ homes
- ✓ Unlimited routes
- ✓ Custom artwork per client
- ✓ API access for inventory
- ✓ Dedicated account manager
Real ROI Examples: How Much Can You Make?
Roofer (9×12 EDDM — 1,000 homes)
Landscaper (Targeted List — 500 homes)
Dent Repair (AI Targeting — 1,500 homes)
Our customers average 10-36× ROI on their first mailing — and the 9×12 format converts at 3× the rate of standard postcards. Direct mail is the highest-ROI channel available to local service businesses.
Pricing FAQs: Everything You Want to Know About Cost
Is there a setup fee or minimum order?
No setup fees. Minimum order for 9×12 EDDM is 500 homes, which comes to $725 including design, printing, postage, and tracking. For targeted lists, minimum is 100 homes at $325.
Why 9×12 instead of standard postcards?
Three reasons: (1) 9×12 gets 3× the response rate because it stands out in the mailbox — it feels important, not like junk mail. (2) USPS EDDM postage is a flat rate regardless of size, so 9×12 costs the same to mail. (3) You get more ad space to tell your story, show before/after photos, and build trust. The premium pricing pays for itself in response.
Why is 9×12 EDDM $1.99/home?
Our cost to fulfill a 9×12 mailing is ~$0.52/piece (postage $0.247, premium 16pt printing ~$0.18, lettershop bundling ~$0.06, lettershop overhead ~$0.03, design amortization ~$0.02). That means at $1.99/home we maintain roughly 74% margin to cover operations, customer success, design labor, and reinvestment in the business. This also leaves room for volume discounts at 2,000+ homes and for quality fulfillment at any volume.
Why is targeted list pricing $0.65/home?
Targeted lists have smaller print runs so per-piece printing is higher, but we skip the postage on homes that wouldn't have responded anyway. The math usually works out to a lower cost-per-lead than blanket EDDM. Plus you get to reach exactly the demographic you want (high-value homeowners, new movers, etc.)
Do you charge extra for design revisions?
No. Unlimited revisions are included. We'll keep tweaking the design until you love it. Most clients approve within 1-2 rounds, but we never charge for extra revisions.
Do you offer discounts for multiple mailings?
Yes. If you commit to 3+ mailings in 90 days, we offer a 10% discount. If you mail 10+ routes per cycle, we offer a 15% discount. Contact us for custom pricing on high-volume campaigns.
What payment methods do you accept?
We accept all major credit cards (Visa, Mastercard, Amex) and bank transfer (ACH) for larger orders. Payment is due before we send your mailing to USPS.
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